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What is OPERATION SISU?
Somewhere in the world, there’s a man or woman who once stood watch while you slept. They’ve carried weight you’ll never know, walked miles you’ll never see, and fought battles you’ll never hear about. Some came home whole. Others didn’t. Many are still fighting.
This is why we do it.
Operation SISU isn’t a fitness trend. It’s not a weekend race with shiny medals. It’s thirty days of showing up, every damn day, and proving that when the work gets hard, you keep moving.
Sisu is a Finnish word for the kind of grit you can’t fake: strength when the tank’s empty, courage when the odds say quit, and a refusal to back down no matter what’s in front of you.
Your mission is simple:
Your Team Goal: Put down 2,400 miles in April. Together.
Your Personal Goal: Go as far as your body and mind will let you.
Your Greater Goal: Raise the kind of money that changes lives for our wounded, injured, and ill service members.
No gimmicks. No conversion charts. No easy way out. A mile is a mile. Run, ruck, row, swim, climb, hike, or fucking crawl but it’s on you to make it count.
The When & Where
0001HRS APRIL 01 – 2359HRS APRIL 30, 2026
ANYWHERE: Your street, your gym, your trail, your terms.
Why You Do It
For Them: Your sweat becomes support. Every step you take funds the recovery of warriors who’ve given everything.
For Yourself: Thirty days of consistent movement will forge a new layer of resilience you didn’t know you had.
For the Tribe: You’ll be part of a global community of people with one shared belief; you finish what you start.
For the Record: You’ll earn your shot at being named SISU Champion.
How It Works
Teams: No size limit... READ THAT AGAIN... NO SIZE LIMITS
Team Goal: 2,400 miles total in April.
Logging: One mile of movement = one mile and log it as-is. No exceptions no conversations.
Fundraising: Ask for pledges. Call in favors. Get your friends and coworkers or businesses involved. Get them to pledge a dollar for every mile you complete.
Three Ways to Win
First Place Team – Most Miles
Top Fundraising Team
Individual SISU Champion – Most Individual Miles
The Coin
Standard Registration: $75 – event shirt included.
Premium Registration: $100 – shirt + Operation SISU Challenge Coin.
For civilians, here’s the truth: in the military, a challenge coin isn’t just a keepsake. It’s proof you’ve been there, done the work, and earned your place in the brotherhood or sisterhood. It’s handed to you, palm-to-palm, in quiet recognition. No speeches. No fanfare. Just respect. Carrying one means you belong.
And you don’t just toss it in a drawer. You carry it everywhere. Because there’s a tradition — one that’s kept alive in smoky bars, on deployment, and during reunions. It’s called a coin check.
Here’s how it works: someone pulls out their coin and starts tapping it on the table. That’s your signal. You’ve got seconds to pull yours out and lay it down. If you can’t produce it, you’re buying the next round for everyone else. But if everyone in the group passes the check, the one who started it — the instigator — foots the bill for the next round.
It’s a game, but it’s also a quiet reminder: you’re part of something. You earned it. And in this challenge, that coin is your badge that you showed up, pushed through, and carried the SISU spirit to the end.
Registration Details
$75 Standard / $100 Premium
Guaranteed Shirt Deadline: March 1, 2025
Additional shirts can be purchased at $35 a shirt. These are premium Next Level Tri-Blend shirts, perfect for working out or casual wear.
How You Begin
1. Register: Create or join a team or go solo.
2. Set your pace.
3. Move every day in April.
4. Log your miles.
5. Share your progress.
6. Fundraise like someone’s counting on you... because they are.
This isn’t a race. It’s a commitment. One mile at a time. One day at a time. We honor the sacrifice of our nation's heroes and prove that the SISU spirit is unbreakable.
DISCLAIMER: BY PROCEEDING FORWARD WITH PURCHASING TICKETS I UNDERSTAND AND ACKNOWLEDGE THAT I AM VOLUNTARILY PARTICIPATING IN THE AFOREMENTIONED ACTIVITY AND I AM PARTICIPATING IN THE ACTIVITY ENTIRELY AT MY OWN RISK. I AM AWARE OF THE RISKS ASSOCIATED WITH TRAVELING TO AND FROM AS WELL AS PARTICIPATING IN THIS ACTIVITY, WHICH MAY INCLUDE, BUT ARE NOT LIMITED TO, PHYSICAL OR PSYCHOLOGICAL INJURY, PAIN, SUFFERING, ILLNESS, DISFIGUREMENT, TEMPORARY OR PERMANENT DISABILITY, ECONOMIC OR EMOTIONAL LOSS, AND DEATH. I UNDERSTAND THAT THESE INJURIES OR OUTCOMES MAY ARISE FROM MY OWN OR OTHERS NEGLIGENCE, I ASSUME ALL RELATED RISKS, BOTH KNOWN OR UNKNOWN TO ME, OF MY PARTICIPATION IN THIS ACTIVITY, INCLUDING TRAVEL TO FROM AND DURING THIS ACTIVITY. I ALSO FULLY UNDERSTAND THERE ARE NO REFUNDS FROM THIS VIRTUAL EVENT. ALL SALES ARE FINAL.